Tianyi Shi
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Shapeways Sitemap Redesign

Shapeways Sitemap Redesign

Navigation is an important aspect of an application's usability. It represents the hierarchy of an application as multiple top-level categories, with a handful of pages under each category. In this project, I chose to look into Shapeways navigation system to help to improve it's current structure by learning user's interaction with each elements on the interface. 

Shapeways Original Sitemap

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User Testing - Card Sorting


Improved Sitemap Based on User Testing


User Flow Diagram


Storyboarding for a New Navigation System

 

Problems With Existing Navigation System  

  • Confusing wording for new users
  • Repetitive content
  • Indirect access to some most important feature
  • Users have multiple purpose on the website, ie., users trying to print model, buy models, designers looking for customers, etc. Yet information for each user group is not clearly separated from other.
  • Information is scattered 

 

To read full description of problems and improvements I added, please View PDF

 

Navigate "SHOP" Page

 For “shop” category, I made the click on the button leading directly to view all products. Users do not have to choose any specific category right way because they might not have a clear idea what they are looking for. They can filter out extra information anytime when browsing products. If the user knows exactly what they want to buy, there is a button “buy now” from each product information page to direct them onto proceeding payment instantly.

For “shop” category, I made the click on the button leading directly to view all products. Users do not have to choose any specific category right way because they might not have a clear idea what they are looking for. They can filter out extra information anytime when browsing products. If the user knows exactly what they want to buy, there is a button “buy now” from each product information page to direct them onto proceeding payment instantly.

 

Navigate "Customize " Button

 

Navigate "MAKE YOUR OWN" Page

upload &  start creating

 Clicking on “Make you own” page will guide user to start creating their model step by step. The goal of user is to make their 3D models come to life. Unlike the original page that leads to “my models” where new users will encounter an empty page, this new navigation will guide users into the process of making by asking them to upload their models first. I also simplified the process of ordering and selling. Users can now sell or order their pre-made products directly by accessing to their account through drop-down menu option, or after uploading a new model.

Clicking on “Make you own” page will guide user to start creating their model step by step. The goal of user is to make their 3D models come to life. Unlike the original page that leads to “my models” where new users will encounter an empty page, this new navigation will guide users into the process of making by asking them to upload their models first. I also simplified the process of ordering and selling. Users can now sell or order their pre-made products directly by accessing to their account through drop-down menu option, or after uploading a new model.

 

Access "Sell"

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Navigate "Hire Designer" Page

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Navigate "Resource" Page

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 Clicking on “resources” button will lead user to a general discussion forum with inquiries regarding to 3D printing issues as well as valuable information shared by the community. Most users want to seek help or look for inspiration on this page when they run into problems with their model or the creating process. Directing them to the forum ease the process of searching for right information.

Clicking on “resources” button will lead user to a general discussion forum with inquiries regarding to 3D printing issues as well as valuable information shared by the community. Most users want to seek help or look for inspiration on this page when they run into problems with their model or the creating process. Directing them to the forum ease the process of searching for right information.

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