Tianyi Shi
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NCR design challenge

Challenge

How can we bring the market opportunity with affluence of wealth into equation for better food quality to address pressing health crisis? 

Guiding Questions

  • What’s the role of decentralized system in solving food security? 

  • How can we bing farmers and retailers in painting a better picture for public good?

  • How can we combat rising health problems with a shared, honest platform of knowledge?

  • In the event of no-deal Brexit,  how can we prepare ourselves for a national food crisis with digital technology?

Approach

My approach is to bring a new line of product service that support conscious behavior of purchasing food that come from clean, safe, certified source. All products from this line are labelled and documented with their benefits/virtues to inform public, i.e., recycled packaging, certified organic, ethnically trade, locally produced. The design emphasizes on the product’s philosophy of providing total honest and essential information to the customers.

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